4 CEOs Successfully Blogging To Reach Their Company’s Target Audience

Steve Farnsworth's Old Blog

4 CEOs Successfully Blogging To Reach Their Company’s Target Audience

Guest Post

By Ashley Wirthlin (@ashleywirthlin)

As a member of a small business team, I’ve had the opportunity to see first hand what is required of a CEO and their team members. I’ve also been able to see the importance of blogging as a small business, and I in turn blog every day. The owner and CEO of the small company I work for also blogs daily, and has many different blogs that he manages.

The blog, a social media tool, serves as an introductory method to start that connection with buyers and customers, and can be a great place to showcase expertise, share information, and give advice. When executed properly and not used solely as an advertising tool, the blog can greatly increase a company’s good WOM (word of mouth).

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Billion dollar #SmallBusiness #SocialMedia Mistakes #H2H #Tip –


Billion dollar #SmallBusiness #SocialMedia Mistakes #H2H #Tip
Billion dollar #SmallBusiness #SocialMedia Mistakes #H2H #Tip

Billion dollar #SmallBusiness #SocialMedia Mistakes #H2H #Tip – kavalonthatsme.

Let’s say you are in real estate, home

remodel/repair business and let’s say on twitter

you have 7500 followers but are only

following 400 –

You do not think those 7500 people are

interested in buying a home from you?

Or knows someone who will be buying a home.

A home is something that everyone needs and

as much as we do not like it – we all have

home repairs. Those 7500 people are

following you for a reason – but instead

of treating them like humans –

and as if they do not have any value –

you have lost a potential ($15,00.000,000 -if all 7500 purchased a home from you – at around average price of $200,000)

Now imagine that this is your niche – what is your potential revenue lost?

You determine how big your small business grows,

you determine its impact and success.

Not treating people like humans, and by not

engaging you are losing money. I am sure

you are in business to make money.

Stop treating people like blank checks.

If you a good to people – they will be good to you – it will not matter where you are located – they will only want to do business with you! Get people fired up about your business, get them excited, engage them, listen to them. A follower’s worth is priceless, but you turning that follower into an engaged potential

client – to an actual client -and then to also have that client’s friends and family as clients! That is what a valuable business is about!