Social media takes time & consistency, do not get discourage, do not give up. Work it into your routine everyday, you will be amazed at how just 15 minutes daily will improve your social purpose. Then work your way up to spending more time, you do not want to get burned out. You will not get everything right the first time, you will have to try different methods. But that is ok, you have to find what works for you.
It is easy to get discouraged but it is harder to quit and wonder what if.
People feel when you connect with them on Social Media – that you are there just to hear all about them in a sense you are – but you are also hoping for interaction – its only human and we are human.
Then these same people, who only talk about themselves on social media, start to wonder why they do not have any engagement, sales, new clients, interest. . .
They are not making themselves available to interact – they are just broadcasting. Everyone has the feeling of wanting to be heard. Why are you not hearing, interacting, with the people who have followed you? Why have you not taken the time to acknowledge them? It is not difficult to watch your social media streams and jump into conversation.
I also hear people say that they do not want to use this site or that site to help them with exposure because ‘those people’ are not interested in what I am saying.
WHAT! They are not interested in you, have you ever thought about being interested in them?
Stop worrying about who is listening to you and start listening to others!
People are so worried about who they follow – and who is going to spread their message – and who is listening to them that they do not spread others messages – or retweet , like, share, others – no engagement – narcissism is only about them.
Have you ever noticed after you connected with someone on social media?
They treat you any kind of way – they push all kinds of things in your face- fowl language or even a bully.
They do a lot to get the connection but when it comes to engagement they are striking out.
To the narcissists we know it’s all about you – so much so that most do not follow back –
If you need that much attention and reaffirmed– I am sure that your mother and family can help you to feel loved. But with social media this is a business (If you are bringing your business and or brand online).
You would think if you came onto social media to increase your revenue that you would do everything you could.
Imagine if some of these celebrities followed back most of their followers- and interacted with them – not just posted updates about themselves – what if they treated their followers like humans. They say they love their 30 million fans but only follow 2,000 of them, these fans are the people who purchased their talent, buy everything doll, book, movie with them in it, but they will not interact with them on social media. The same people who helped to make you will also turn their back on you. They say things such as “I do not want to follow to many people and clutter up my stream” Create lists! It is just foreign to me to be in that type of situation and not follow back as many people as I could daily. I would eternally be amazed that they purchased my music etc, came to my shows, now has liked or followed me on social media. Your ego should never be bigger than your social interaction!
This is social media – if you are just talking, talking about yourself that is not social – –
You could stand in a mirror and accomplish that.
Yes – Sharing articles about our niche is great – but do our potential customers even understand the wealth of information that we are sharing?
Broadcasting to people who do not understand social media and why they need it for their brand and or business.
Since we have these newbie’s on social media, people who have been scammed by ‘Social Media Lords’ –Social Media Marketing is becoming spam and a scam! If a person does not understand something, they feel as if it is a scam. Social media marketing has become like a restaurant – I do not like this one let’s try this one – which is great but the market is flooded with gurus who are leading them nowhere.
It’s time we stop using social media jargon all the time, we also need to speak to the new social media users. We need to get them to understand that there are good and bad apples out there and we also need to show them why social media is critical for their business!
When you do get that client they may be a bit stubborn and narcissistic. This is the texting age- they do not understand engagement – it seems as if everyone is accustomed to instant gratification – text get a reply back. Hit play whatever plays. When I do ‘’ “ this happens now! Some people do not understand the facets and the work that goes into your business/brand. But we with them connecting with the correct social media consultant it will help them to grow and engage.
I just want to the people who are serious about social media to understand that it is so much more going on than you. This seems what so many are missing.
Let’s say you are in real estate, home
remodel/repair business and let’s say on twitter
you have 7500 followers but are only
following 400 –
You do not think those 7500 people are
interested in buying a home from you?
Or knows someone who will be buying a home.
A home is something that everyone needs and
as much as we do not like it – we all have
home repairs. Those 7500 people are
following you for a reason – but instead
of treating them like humans –
and as if they do not have any value –
you have lost a potential ($15,00.000,000 -if all 7500 purchased a home from you – at around average price of $200,000)
Now imagine that this is your niche – what is your potential revenue lost?
You determine how big your small business grows,
you determine its impact and success.
Not treating people like humans, and by not
engaging you are losing money. I am sure
you are in business to make money.
Stop treating people like blank checks.
If you a good to people – they will be good to you – it will not matter where you are located – they will only want to do business with you! Get people fired up about your business, get them excited, engage them, listen to them. A follower’s worth is priceless, but you turning that follower into an engaged potential
client – to an actual client -and then to also have that client’s friends and family as clients! That is what a valuable business is about!
How has online selling worked for you so far? Are you enjoying it? I enjoy selling online, I love the friendliness, and helping customers. But have your sales stalled?
Did your sales stall or have you not had any sales at all? Please remember that just because you are not getting sales does not mean that you or your product is not good enough. Social selling takes time, please have patience to showcase what you have to offer the world, we need YOU.
(1) Reason 1 why you are not getting sales on your website – because you are a newbie. Please keep in my I am only referring to websites, not etsy, ebay, or amazon. If you created a website and you are not getting any sales, it is because you have not built and created trust. I am assuming that your pictures, content, and other facets of your website is spectacular. People visiting your website, new customers do not know who you are they found you, they do not know if you are a pop up shop or if you are a legitimate business. So you are like well Kavalon how do I get sales then, I am putting myself out here.
How to get sales with newly created website: One thing you need to do is put your items on a trusted site, such as etsy, amazon, ebay, to name a few.
But Kavalon they charge me for posting and I am not to sure I need to watch my expenses. These costs are small, and they will immensely assist you in building trust, building your brand, and growing your business. People will visit a site they trust to purchase from and if you are not on that site, you will not be found. You have hidden yourself. People know that when you bring your business to these places you are serious and that is one of the first ways to start building trust and turning yourself into a legitimate paying taxes business. You can post all of your items on one of these type of shops or you can post your top selling items. After a customer buys you can direct them to your website where you have other items listed they may be interested in and offer them a special to go directly to your site or if they refer a friend.
Shop local first: Another way to get sales to your website is friends and family they are usually your first brand promoters and sharers on social media. Make sure you showing them your latest projects, what you have made, and what you are working on. With friends and family sharing it also helps to build trust. It will also show how much time and love you put into what you do. Make sure you start in your community. Attend those community events and showcase what you have! If you are on a site join teams, build bonds and share each other work. You will never know what the cost of a share is.
(2) Reason you are not getting any sales – I have talked about this before, TITLES! This is what pulls the customer in, if you are not excited about your product the customer can tell, and that will definitely turn them away. If the title is something similar to this: Sterling silver ring, women sterling silver ring, gift idea ring, mother’s day gift ring, Christmas present idea ring – this . . . . . no . . .. please. Get excited, what makes this product great. That should be your title, summarize everything in the title. The rest use as your keywords to be found. Think like the consumer, have you bought from shops with these titles? Would that turn you away?
Make sure you are utilizing the description, you do not want it to be a book but give them enough information that describes to them what they are looking at. Please remember you are online they can not touch this product yet. Let them know why they should have this item in there home, why do they need it, why did you create it, why is it special? Then make sure you fill out tags, tags that correspond with what you made, what words are people using to find you, that’s your tags.
Almost make sure other areas of your shop are complete as well the about section, shipping information. Make sure you take the time to share a little bit about you. Utilize the pictures. Make sure you have more than 1 picture posted of the item. Front, back, side, on a person.
(3) Reasons you are not getting any sales offer free shipping. I know you are thinking Kavalon, really? Yes how many times have your not purchased the item because of the shipping? Add the shipping into the cost of the item if applicable. People always want to think they are getting a deal. I found this item for $42 and the shipping was free! When people are already paying for an item they do not want to pay for shipping as well. It is just how our minds think. The item can be $40 and shipping and handling can be $15 – that is a total of $55 spent – or you can post it for $55 or $56 and offer free shipping – same difference but that free shipping sounds like a better deal.
Or you can offer free shipping during the holiday or 15% during the holiday season. You want them to visit your shop, see your great product, then be wowed when it is free shipping as well. You do not want free shipping to be the first thing that they see. You want the benefits stacked. -great title that brought them in – interesting description -a product they can not refuse -and then to make matters better they receive free shipping or discount with purchase. Talk about a happy customer.
I have provide social media marketing since 2009 to etsy, ebay, authors, music, youtube and array of talented entrepreneurs .