Social media takes time & consistency, do not get discourage, do not give up. Work it into your routine everyday, you will be amazed at how just 15 minutes daily will improve your social purpose. Then work your way up to spending more time, you do not want to get burned out. You will not get everything right the first time, you will have to try different methods. But that is ok, you have to find what works for you.
It is easy to get discouraged but it is harder to quit and wonder what if.